Thursday, June 3, 2010

Creating A Corporate / Company Logo? Remember This...

When our clients order custom printed promotional products from us we are always happy to provide basic artwork services at no charge. This can include various graphic elements and text layout including a company name and contact information. Designing artwork to be printed on a promotional product is generally looked at very differently than creating a logo for a company.

Many companies choose to work with a graphic artist or firm that specializes in logo creation. If you do this your graphic artist will (or at least should) provide you with your final logo in a variety of formats and file types. When your logo is created you might only be thinking about what you will need for your website, letterhead, etc. We suggest that you tell your graphic artist that you need to receive a vector based version of all variations of your logo. Vector based files are the standard file format used in the promotional products industry and help to insure that your promotional products have the best possible imprint. The artist should also be sure that all text it converted to outlines (or curves - depending on what program they are using.)

The file will most likely be a .ai, .eps, or .pdf file. (Not all ai, eps, or pdf files will contain vector art but a jpg, tif, or gif will definately not be vector based.) If it is an ai or eps file you may not be able to open it unless you have specific programs.

Getting the proper files when you have your logo created will keep you from needing to have the logo recreated or having to track your artist down and asking them to send you a vector version when you are ready to put print your logo on promotional items.

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